FMR Global Research

case studies:

Medical Devices

Brand Health Study – Sterilization Products

In order to respond to new market opportunities and aid strategic decision-making, the client wanted to gain insight into their sub-brand relative to competitors. The study assessed the sub-brand unaided and aided awareness, identified the sub-brand awareness baseline, and gave directions on how to improve the key brand health metrics.

Market understanding and pricing study

Understanding of surgeons’ decision process when delivering vision correction procedures, quantification of the number of surgeons that perform Implantable Collamer Lens (ICL) surgery and pinpoint reasons why surgeons use this technique. Focus on what impacts surgeons’ decisions to use various surgery techniques.

Refractive Surgery Decisions – Implantable Collamer Lens

Understand the surgeons’ decision process in delivering vision correction procedures, quantify the number of surgeons that perform Implantable Collamer Lens (ICL) surgery and pin those reasons why surgeons use this technique. We also looked at what impacts surgeons’ decisions to use various surgery techniques.

FMR Global Health is the health research arm of FMR Global Research

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