case studies:
Medical Devices
Brand Health Study – Sterilization Products
Market understanding and pricing study
Understanding of surgeons’ decision process when delivering vision correction procedures, quantification of the number of surgeons that perform Implantable Collamer Lens (ICL) surgery and pinpoint reasons why surgeons use this technique. Focus on what impacts surgeons’ decisions to use various surgery techniques.
Refractive Surgery Decisions – Implantable Collamer Lens
Understand the surgeons’ decision process in delivering vision correction procedures, quantify the number of surgeons that perform Implantable Collamer Lens (ICL) surgery and pin those reasons why surgeons use this technique. We also looked at what impacts surgeons’ decisions to use various surgery techniques.