Case Study
Explore New Market Opportunities in Cryptocurrency
The cryptocurrency market presents vast opportunities for growth and investment, but it also faces significant challenges and barriers. This case study explores market perceptions, willingness to invest, and the primary obstacles to adopting cryptocurrencies. By understanding these factors, businesses can identify new market opportunities and develop strategies to address unmet needs.
Objective of the Study
The study aimed to identify perceptions, willingness to invest, and the main barriers and drawbacks such as security concerns and lack of information platforms. This study aims to provide actionable insights to help stakeholders understand market dynamics and identify opportunities for new products and services.
Methodology
SAMPLE: 50-70 participants per country, from big cities, from different regions.
METHODOLOGY:
7-day online community on dedicated research platform, with 50 participants to explore in-depth perceptions and behaviour related to crypto market.
GEOGRAPHICAL SCOPE: US, FR, DE, CH
TARGET DETAILS
Men & women
50% have crypto products
50% are aware, but don’t have crypto products
LOI:
- 1-2 tasks per day, for 7 days, including weekend.
- 30-60 minutes of daily involvement on the platform.
MAIN RESULTS
Explored the perceptions on crypto market to determine unaddressed needs and opportunities for new products.
Provided understanding of the concerns and barriers related to cryptocurrency, such as information platforms, type and format of information missing, security concerns, etc.
Created personas of crypto users, highlighting their needs and fears when it comes to crypto investments.
KEY TAKE-AWAY
Provided a comprehensive overview of crypto market perceptions, main drivers and barriers to investment in cryptos, unmet needs & opportunities for each identified persona.
