Case studies:
lifesciences Market Research
Persona Customer Journey Mapping
Gain insight into the decision-making process involved in acquiring new biopharma solutions, including the factors that drive motivation, the significant influences, and the challenges faced throughout the Customer Journey Flow.
During the investigation of the various stages of the journey, particular attention was given to identifying key Personas and elucidating their relationship dynamics with other relevant stakeholders.
Exploratory Research – Rapid Microbiological Methods
The penetration of ARMM in the pharmaceutical industry remains quite low compared to other industries (such as industrial food microbiology).
Branding, Image & Positioning Research – Sterility Testing Solution
Our client, a leading supplier in the life sciences industry top ten, specializes in providing solutions across bioscience, lab solutions, and process solutions; and is renowned for its expertise in sterility testin. Through this research, the client aims to strengthen its image as a pioneer and innovator within the life sciences sector, regaining customers lost to competitors and ultimately increasing its market share.