Case Study
Market Assessment B2B clients
A thorough market assessment is essential to understand the competitive landscape and shape effective strategies in the oil and gas industry. This case study focuses on assessing the market potential for B2B clients, identifying key players, and understanding client needs and preferences. The insights help craft strategies to enhance market share and client satisfaction.
Objective of the Study
The primary objective of this study is to conduct a comprehensive market assessment for B2B clients in the oil and gas industry. The goal is to understand the market size, identify key players, uncover client needs, and shape strategies to address market potential effectively. This study aims to provide actionable insights that will help the client, a major player in the industry, to win and maintain a competitive edge.
MAIN RESULTS
SAMPLE: 500-700 micro, small and medium enterprises
METHODOLOGY:
- Phase I desk research into oil and gas market
- Phase II Quantitative CATI interviews with decision makers from B2B clients
GEOGRAPHICAL SCOPE: EU Northern countries and China
TARGET DETAILS: B2B decision makers.
LOI: 10-15 min
Methodology
Understanding of how big the market is, who has the highest share and what the potential is for the client to increase its market share.
Identification of clients’ areas of activity and their unmet needs.
Understanding of drivers behind a switch of supplier.
Identification of the suppliers who offer both gas and energy power and the advantages of offering both.
Recommendations for positioning of a future offer based on entrepreneurs’ needs and their profile.
KEY TAKE-AWAY
The client received the following recommendations:
Focus on promoting a clear price advantage together with a high level of trustworthiness.
Focus on energy consumption optimization and green energy as safe choices
Narrow the target/ customize targeting – opportunities.
Pay heed to small businesses’ need for networking & mentorship & financial support.
Consider the high percentage of C1 natural gas users that are not owners.
Consider a joint offer, for both natural gas and power.
Address
1234 Divi St. #1000, San Francisco, CA 94220
Phone
+33 (0) 139 141 301
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