Case Study
U&A Electric Cars
Electric vehicles (EVs) are revolutionizing the automotive industry, especially within the B2B sector. This case study delves into B2B perceptions, adoption barriers, and usage patterns regarding electric cars. By examining these factors, we provide comprehensive insights that can aid businesses in making informed decisions about integrating electric vehicles into their fleets.
Objective of the Study
The primary objective of this study is to conduct an in-depth exploration of B2B perceptions, adoption barriers, usage patterns, and decision-making processes regarding electric vehicles. This research aims to uncover key insights that will help stakeholders understand the advantages and challenges of adopting electric cars in their fleets.
Methodology
SAMPLE : Target: decision makers in the company regarding the acquisition of cars
- Qualitative phase: N=6 per country
- Quantitative phase: N=150 per country
METHODOLOGY: Qualitative Phase: 6 IDIs, Quantitative Phase: CAWI
GEOGRAPHICAL SCOPE: US, AUS, 4 EU countries and 2 Asian countries
LOI: Qualitative Phase = 60 minutes, Quantitative Phase = 20 minutes.
MAIN RESULTS
Perceptions and Attitudes: Insight into how B2B decision-makers perceive electric vehicles, including their perceived advantages, disadvantages, and overall sentiment towards adopting electric cars in their fleets.
Adoption Drivers and Barriers: Identification of key factors influencing B2B adoption of electric vehicles, such as cost considerations, infrastructure availability, range concerns, regulatory incentives, and sustainability goals.
Understanding of current usage patterns of electric vehicles within B2B fleets, including the types of vehicles being used, operational contexts (e.g., urban vs. rural), and integration with existing business operations.
How B2B clients perceive charging electric cars. (problems encountered, price sensitivity, infrastructure available)
KEY TAKE-AWAY
Insights into electric vehicle adoption’s impact on energy demand, infrastructure needs, and revenue opportunities. Strategic guidance on navigating regulatory landscapes, fostering partnerships, and aligning with sustainability goals in the evolving electric vehicle market
