Case studies :
Wound Care Market Research
Wound care product opportunity assessment
The client was considering launching a wound care product on the US market and wanted an overall understanding of the usage and attitudes towards various wound types that are infected or at risk of infection.
Wound debridement – Awareness Study
Assessment of brand awareness amongst key users in markets with high market share/penetration vs. medium/low market share/penetration, and amongst non-users, including probing further into which products/brands/approaches for wound debridement they are using instead.
Measurement of main KPIs and brand potential / growth opportunities.
Post launch exploratory research
Understanding of Hospital channel potential and needs/expectations of patients regarding post-operative wound care dressings.