Generative AI (GenAI) is revolutionizing market research by introducing efficiencies in data collection, analysis, and interpretation. However, like any powerful tool, it has its limitations that researchers must navigate carefully to derive meaningful and ethical...
The Role of Primary Market Research in Driving B2B Growth Introduction In the ever-evolving world of business-to-business (B2B) markets, staying ahead requires more than intuition—it demands data-driven insights. Primary market research, which involves directly...
FMR Global Health is the health research arm of FMR Global Research
