Tech/ IT/ Engineering
In the fast-paced tech sector, brands can be both disruptors and disrupted, facing numerous opportunities and threats. At FMR Global Research, we provide agile market insights to help you stay ahead of the competition. Our dedicated technology and engineering research team has extensive experience working with leading IT brands, delivering actionable solutions quickly by leveraging our in-depth knowledge of the industry.
We specialize in tech market research, covering a wide range of objectives from market sizing to identifying new opportunities. Our engineering market research spans diverse sectors including manufacturing, pharmaceuticals, chemicals, oil & gas, and more. With roots in the engineering industry, we bring unparalleled expertise, assessing market size, shares, and entry strategies for new products in new locations. Partner with us to gain the insights needed to navigate and thrive in the dynamic tech and engineering landscapes.
Main Areas & Subjects
Our Tech, IT, and Engineering market research provides deep insights into emerging technologies and engineering innovations. We cover cybersecurity, IoT, AI, and more, helping you stay ahead in a rapidly evolving industry landscape.
- Cybersecurity
- Medical devices
- Wearable technology
- IoT devices
- Autonomous vehicles
- Sustainability and Green Technologies
- Customer Experience and User Interface (UI)
- AI in robotics
- Entreprise Technology (SaaS, ERP, BI, IT infrastructure)
- IT Services and Outsourcing
- Consumer Electronics (smartphone, tablets, wearables)
- Computer Vision (image and video recognition, applications in automotive, healthcare and retail)
- Telecommunications and Networking, Unified Communications (5G, IoT connectivity)
- Software Development
- IT Workforce and Skills
Targets covered in Tech/ IT/ Engineering
Our research targets a broad range of professionals in the tech, IT, and engineering sectors, ensuring comprehensive coverage from development to deployment. We focus on understanding the unique needs and challenges faced by these key roles to provide actionable insights.
- Software Engineer
- Data Scientist
- Network Engineer
- Systems Administrator
- UX/UI Designer
- Hardware Engineer
- Cybersecurity Analyst
- Cloud Solutions Architect
- DevOps Engineer
- AI Specialist
- Embedded Systems Engineer
- IT Project Manager
- IT Manager
- Sr. IT Manager
- IT Director/ Heads of IT
- CTO/ CIOs, CTOs, CISOs, CDOs, Chief Privacy Officer
- Innovation & Digital Transformation Leads
Case Studies
Understanding the Digital Landscape
The study aimed to understand businesses’ usage of digital solutions and their needs to improve their digital ecosystem, focusing on tailoring solutions and enhancing client approaches. Conducted through in-depth interviews and mixed-mode questionnaires with business owners or decision-makers in the US and 2 EU countries, it included 10 interviews and 400 questionnaires. The results identified digitalization levels, communication expectations, and financial readiness for digital investments. Key takeaways helped the client tailor digital solutions, refine customer engagement strategies, and adjust pricing propositions to better meet business needs.
Business Opportunity Assessment
The study assessed the opportunity for an online accounting service by a tech company, using in-depth interviews and questionnaires with business owners in the US. It included 15 interviews and 500 questionnaires targeting businesses of various sizes. The results revealed openness to using an online accounting platform, cost optimization potential, and concerns about managing financial data. Key takeaways helped the client refine their online accounting service approach, aligning it with business needs and expectations while addressing client concerns and promoting cost-saving benefits.
CSR Program Assessment & Tracking
The study aimed to evaluate and track the impact of a foundation’s flagship CSR program on targeted communities, focusing on school digitalization in the US and 4 EU countries. Utilizing in-depth interviews and online surveys with teachers, pupils, and parents, the study gathered feedback to monitor progress and effectiveness. Key takeaways included continuous program improvement, integrating beneficiaries’ feedback, evidence-based decision-making, and strategic enhancements for future-proofing the program’s success, ensuring it meets the needs and expectations of its stakeholders.
Market understanding and opportunity sizing
The study aimed to understand new trends and market needs for a global leader in technology apps, helping them adapt their strategies and portfolios. Using quantitative CAWI and CATI interviews across 11 countries with 2107 total interviews, it provided a SWOT analysis of the client’s product versus competition, identifying strengths and weaknesses. Key takeaways included a 360-degree market overview, insights into competitor strengths and weaknesses, and strategies to improve customer support through better warranty, technical assistance, dedicated sales force, and loyalty programs.