Case Study
Pricing Forecast and Concept Testing
Objective of the Study
Identification of Core and non-Core vaccination protocols as well as testing of the client’s product: an oral vaccine for dogs. In this study, we also established a demand forecast for the vaccine at different price points.
Methodology
GEOGRAPHICAL SCOPE:
US, UK, DE, FR
METHODOLOGY
Quantitative Mix Mode interviews.
SAMPLE
Total of 390 completes (US N=150, UK N=80, DE N=80, FR N=80).
TARGET DETAILS
Veterinarians treating and vaccinating dogs for CIRD.
Screening criteria: relevant level of experience and majority of time spent in private practice.
LOI: 35 minutes
MAIN RESULTS
Identified the recommended vaccination protocols, administration route, and ranked vaccine attribute importance.
Gathered feedback about the client’s existing and future oral vaccines by investigating their degree of uniqueness, recommendation power, likes/dislikes and price expectations.
Quantified a demand forecast for the client’s oral vaccines.
KEY TAKE-AWAY
Provided a full overview of the concept’s potential to impact the vaccine market.
Addressed improvements to be considered for new/potential and current oral vaccines.
Revealed price expectations and recommended optimum price ranges.
