Insights
KNOWLEDGE GAPS
SHAPE AESTHETIC DECISIONS
Knowledge Gap users are not necessarily resistant to aesthetic treatments. They are interested, but uncertain about who to trust, which treatment is right, and what outcomes to expect. Their choices are guided by education, practitioner reassurance, and trusted information sources. Understanding these knowledge gaps reveals how confidence is built before patients move forward.
FEAR ISN’T
ALWAYS
VISIBLE
Fear-driven patients are not necessarily resistant to aesthetic treatments. They are seeking reassurance. Their choices are guided by confidence in practitioner expertise, treatment safety, and predictable outcomes. Understanding these concerns reveals how trust is built and why some patients move forward while others remain hesitant.
WHO REALLY
DRIVES THE
AESTHETIC
DECISION?
75% of patients say brand matters, but only 6% actually choose based on it. Our latest insights from 1000+ consumers across global markets reveal that aesthetic decisions are still primarily driven by practitioner trust rather than brand influence. Patients associate brands with safety, quality, and reassurance, but when making final treatment decisions, they rely most on practitioners, consultations, and expert endorsement. Patients create the demand, practitioners shape the decision, and brands reinforce trust.
THE AESTHETICS MARKET IS NO LONGER ABOUT SINGLE CONCERNS
Patients are not simply looking for “younger skin.” They are looking for confidence, reassurance, and visible but natural outcomes. Our latest insights from 1000+ consumers across global markets show that aesthetic decisions are moving beyond isolated concerns like wrinkles, sagging, acne, or pigmentation. Patients now think in broader concern ecosystems, combining skin quality, aging, firmness, hydration, and emotional outcomes into one treatment journey.
Optimizing Breastfeeding with the Latest Pumping Technology
The Symphony PLUS® program, developed for milk expression and breast stimulation during the first days after birth, is designed to support mothers by mimicking a newborn’s natural sucking rhythm. Medela’s extensive research has led to the development of advanced technologies like the 2-Phase Expression® Technology, which enhances milk supply. The Symphony breast pump, used in hospitals worldwide, ensures comfort and effectiveness, aiding mothers in building and maintaining their milk supply during early breastfeeding stages.
Preserving Breastfeeding During the COVID-19 Pandemic – Market Research Project
The COVID-19 pandemic has severely disrupted maternity services and breastfeeding support worldwide. Fear of infection, confusion due to changing guidelines, and strained healthcare resources have led to reduced in-hospital breastfeeding support, earlier discharges, and increased use of formula substitutes. Despite mothers’ willingness to breastfeed and continued recommendations from healthcare professionals, the challenges posed by the pandemic have jeopardized essential elements for establishing and maintaining milk supply. Healthcare professionals are urged to protect and promote breastfeeding through continuous support, both in hospitals and at home, to mitigate the long-term impact of these disruptions.
Real-World Use of Bedinvetmab for Canine Osteoarthritis in Europe
Bedinvetmab (Librela®), a novel treatment for canine osteoarthritis (OA), has shown significant effectiveness across five European countries. In a study with over 1,900 patient records, veterinarians reported a high satisfaction rate of 8.0 out of 10.0, with fewer than 1% discontinuing use due to dissatisfaction. Bedinvetmab reduced the need for multiple pharmacological treatments, with the proportion of dogs requiring additional medication for OA pain dropping from 47% to 31%. This new therapy offers hope for better pain management and improved quality of life for dogs suffering from OA.
Patient Preferences for Ulcerative Colitis Medication
A recent European survey conducted among ulcerative colitis patients and physicians highlights the importance of medication formulation on treatment adherence. The majority of patients preferred tablet formulations over granules, with 58% choosing tablets due to their ease of use and convenience. Physicians also favored tablets, believing that patients were more adherent and experienced better symptom relief compared to granules. However, both patients and physicians agreed that reducing the pill burden and simplifying dosing regimens would significantly improve adherence, particularly for those struggling with multiple daily doses.
Leveraging Marketing Studies for Strategic Pharmaceutical Publications
Many of our clients in the pharmaceutical industry utilize the marketing studies we conduct to enhance their market insights and communicate effectively with stakeholders. Our studies provide valuable quantitative and qualitative data, enabling pharmaceutical companies to understand current trends, emerging treatments, and industry dynamics. By publishing insights from these studies, clients strengthen their position as opinion leaders, address patient and healthcare professional needs, and bolster their scientific credibility. These publications not only showcase their market leadership but also help differentiate them in a highly competitive industry.