case studies:
oil / gas / green energy
Market Assessment B2B clients
The market assessment study aimed to help a major oil and gas industry player understand market potential and strategize accordingly. It involved desk research and quantitative interviews with B2B decision-makers across Northern EU countries and China, focusing on micro, small, and medium enterprises. Key findings included market size, leading suppliers, client activity areas, and unmet needs, along with recommendations for price advantage, energy consumption optimization, and tailored targeting. Emphasis was also placed on supporting small businesses, considering natural gas ownership structures, and offering combined natural gas and power solutions.
Market understanding and B2B client profiling
The study aimed to profile small natural gas B2B clients in the EU and Middle East, focusing on their perceptions of services, including Smart Meters, and identifying drivers and barriers to changing providers. Through quantitative online interviews with 107 company representatives managing natural gas supply, the study evaluated client profiles, awareness, usage, purchasing processes, and contract aspects. Key takeaways highlighted the importance of business profiles, ROI focus, and digital user-friendliness, providing insights for targeting and meeting client needs.
CSR – Needs Assessment
The study aimed to develop a new educational program targeting early education in rural areas by assessing current infrastructure, teachers’ needs, and parents’ perceptions in the US and EU. Utilizing qualitative and quantitative methods, including focus groups and questionnaires, the study highlighted gaps in educational infrastructure and training, emphasizing the need for targeted intervention programs. Key takeaways included the necessity of addressing infrastructure and training gaps and the importance of parental engagement in shaping children’s educational perspectives.
CSR Program Assessment & Tracking
The study assessed the impact of a company’s flagship CSR program on targeted communities and monitored its progress, focusing on deforestation and reforestation efforts in the UAE, KSA, CH, DE, and AT. Using in-depth interviews and quarterly data tracking, the research provided insights into beneficiaries’ feedback and automated data analysis tools. Key takeaways included enhanced monitoring and reporting, a beneficiary-centric approach, and data-driven decision-making for efficient budget allocation to maximize the program’s environmental impact.
Prosumers Study
The study aimed to identify the views and expectations of the general population towards becoming prosumers in four EU countries using online questionnaires. It uncovered interest in government green energy programs and revealed that rising energy prices and regional factors drive the desire for energy independence. Key takeaways included creating guides to help individuals become prosumers and using the results for advocacy to support renewable energy incentives.
U&A electric cars
The study explored B2B perceptions, adoption barriers, usage patterns, and decision-making processes regarding electric vehicles across the US, AUS, 4 EU countries, and 2 Asian countries. It used qualitative and quantitative methods, targeting decision-makers in companies regarding car acquisitions. The results provided insights into attitudes towards electric vehicles, key adoption factors, usage patterns, and charging challenges. Key takeaways included strategic guidance on regulatory landscapes, fostering partnerships, and aligning with sustainability goals in the electric vehicle market.
B2B PHOTOVOLTAIC PANEL CUSTOMER SATISFACTION
The study evaluated satisfaction levels, key drivers, product performance, service quality, and specific needs of B2B clients in the photovoltaic panels market across EU countries. Using a mix-mode methodology with 300 interviews per country, it analyzed decision-making processes, satisfaction with products and services, and expectations for future offerings. The findings provided insights into strengths and weaknesses, identified new trends in communication and service delivery, and offered strategies to improve overall client satisfaction and competitiveness in the photovoltaic market.