Case Study
U&A PRF Real Data – Post Launch Study
Objective of the Study
After launching a new product for OA pain in March 2021, the client wanted to understand usage behaviors, frequency and volumes via access to real patient profiles / patient cases.
Methodology
GEOGRAPHICAL SCOPE
UK, Germany, France, Italy, Spain
METHODOLOGY
Mix-mode: Web interviews optimized with phone recruitment.
Each respondent provided 5-7 patient record forms
1,932 patient record forms collected in total
SAMPLE
375 Veterinarians (75 per country)
TARGET DETAILS
Companion Animal GP Vets treating OA pain in dogs
LOI = 40-45 minutes
MAIN RESULTS
This project provided key insight into:
Main reasons to start treatment with the new product
Comorbidities or associated conditions when starting the OA therapy
Triggers for OA diagnosis or suspicion
Compliance rate with monthly dosing
Treatment algorithm: previous treatments, reasons to switch, treatment combinations, number of doses, follow-up frequency, satisfaction rate with the new product
Relevant patient profiles: according to previous treatment, which patients are the biggest potential for Brand X and where positioning needs to be improved
KEY TAKE-AWAY
Arguments to be provided to Veterinarians to motivate them to continue using Brand X (for the ones who are using it already) or start using Brand X (using real data from Vets who are satisfied with the product’s results)
Satisfaction rates across all severity stages (mild-moderate-severe OA)
No other treatment needed since starting Brand X
