Case Study
MARKET UNDERSTANDING AND PRICING STUDY
Objective of the Study
Understand how digital and business services can bring more value to our client’s customers and identify the most credible developments in the field of aesthetic medicine & association with aesthetic companies.
Methodology
GEOGRAPHICAL SCOPE:
KSA, AE, SE, FR, DE, IT, ES, UK, Benelux
METHODOLOGY:
Quantitative Mix Mode interviews.
TARGET DETAILS:
Aesthetic Surgeons and Aesthetic GPs (Mix of Plastic/Aesthetic, Facial Plastic/ Oculoplastic or Reconstructive/ Dermatologic HCPs) – adapted according to relevance by market.
SAMPLE : Total of 350 completes
LOI:
35 min.
MAIN RESULTS
Assessed the support needed by the customers from aesthetic companies in terms of business services for their practice but also for their patients.
Evaluated the awareness and usage when it comes to business services and their practice digitalization.
Identified the most credible future trends in terms of medical aesthetics.
KEY TAKE-AWAY
Provided the client with recommendations on what would be the best services to offer to their customers and what are the areas where they need most support as well as how to best position themselves as a partner for success and a company at the forefront of innovation when it comes to medical aesthetics.
