Case Study
REFRACTIVE SURGERY DECISIONS – IMPLANTABLE COLLAMER LENS
Objective of the Study
Understanding of surgeons’ decision process when delivering vision correction procedures, quantification of the number of surgeons that perform Implantable Collamer Lens (ICL) surgery and pinpoint reasons why surgeons use this technique. Focus on what impacts surgeons’ decisions to use various surgery techniques.
Methodology
GEOGRAPHICAL SCOPE:
Canada, US-Canada, EU-5, LATAM, India, Middle East, Korea, Japan
METHODOLOGY:
Quantitative Mix Mode interviews
TARGET DETAILS:
Ophthalmic Cataract Refractive surgeons (performing corneal and lens-based vision correction procedures) and having ICL certification; Ophthalmic surgeons certified to perform and actively performing ICL procedures
SAMPLE
A total of 677 completes (China: 242, US-Canada: 80, EU-5: 73, Japan: 51, LATAM: 37, India: 33, Middle East: 32, Korea: 31, Others: 98)
LOI:
20 min.
MAIN RESULTS
Identified the relevant patient profiles for refractive surgery and more specifically for ICL surgery
Differentiated the specific drivers and barriers pertaining to choice of ICL surgery vs. refractive surgery
Offered solutions as to how to best reach out to the various targets in each country to increase adoption rate of ICL surgery
Identified the most advantageous attributes to shape the client’s communication strategy by emphasizing the benefits of refractive surgery vs ICL
Forecasted the use of ICL surgery type over the next 5 years; Offered solutions on how to best reach each target in each country to increase strategically the adoption rate of ICL surgery type
Identified the unmet needs of surgeons in terms of refractive surgery training and how to facilitate the growth of an ICL surgeon community
KEY TAKE-AWAY
Explained the refractive surgery decisions related to ICL surgery, shed light on the attributes to focus on to increase ICL adoption rates and recommended the most efficient communication channels to keep surgeons informed and to build an ICL surgeon community.
