Case Study
Post launch exploratory research
Objective of the Study
Identify the core rational and emotional barriers to use of the client’s product for leg ulcers in order to bolster use for all leg, diabetic foot and pressure ulcers.
Methodology
GEOGRAPHICAL SCOPE: UK and Spain
METHODOLOGY
Online projective workshops
Recruitment: using the client’s contact lists, to ensure that regional disparities are taken into account
Nurses completed a pre-task / journal
Respondents received product samples which were referred to during the discussion
SAMPLE
5 workshops per country (21 HCPs is UK and 24 HCPs in Spain)
TARGET DETAILS
- UK: District nurses, TVN nurses and Podiatrists
- Spain: Community nurses, Vascular unit nurses and
- Vascular Surgeons with DFU Focus
LOI = 120 minutes
MAIN RESULTS
Explored the universe of HCPs dealing with lower limb wounds in order to determine unaddressed unmet needs and ways to help HCPs resolve them.
Provided an overview of the drawbacks and barriers that hinder the usage of the client’s product as 1st line choice in the treatment of it’s main indications.
Investigated the competitive landscape and provided insights as to perceptions of the investigated product, brand DNA, strengths and weakness compered to main competitors.
Provided detailed information on how the communication strategy should be built in terms of channel, message content, length and tone.
KEY TAKE-AWAY
Provided actionable recommendations on how to communicate with all stakeholders, messages to be used and levers with a decisive influence on their attitudes and behaviour and thus leading to broader use of the investigated product.
