Case Study
Wound care product opportunity assessment
Objective of the Study
The client was considering launching a wound care product on the US market and wanted an overall understanding of the usage and attitudes towards various wound types that are infected or at risk of infection.
Methodology
GEOGRAPHICAL SCOPE:
USA
METHODOLOGY
Phase 1: Online In-Depth Interviews
Phase 2: Quantitative mixed mode interviews
TARGET DETAILS
HCPs managing wound care patients
LOI Phase 1: 60 min
LOI Phase 2: 35 min
MAIN RESULTS
Explored HCPs brand usage and quantified the client’s brand growth potential.
Gathered insights into antimicrobial dressing prescription patterns.
Tested the client’s concept (video and product evaluation): likes, dislikes, added value, prescription intention, association with debridement.
Explored HCPs’ approaches to AMD management.
KEY TAKE-AWAY
Provided understanding about the role of the client’s product in the wound care management process, highlighting strengths and weaknesses at each healing stage.
Helped the client to quantify the market potential of the new product and highlighted the areas that the product can capitalize upon.
