Case Study
Concept testing of sustainable banking products
Sustainable banking is becoming increasingly important as consumers and businesses prioritize sustainability in their financial decisions. This case study explores the potential of sustainable banking products to address unmet needs of banking clients from both B2B and B2C segments and their potential to differentiate in the competitive market landscape. The insights gained help in refining product concepts and shaping effective strategies for market success.
Objective of the Study
The primary objective of this study is to identify the potential of sustainable banking products to address unmet needs of banking clients from B2B and B2C segments, as well as their potential to stand out in the competitive market landscape. This research aims to provide actionable insights to develop and market sustainable banking products that resonate with target customers.
Methodology
SAMPLE:
- 20 IDIs with SME and SOHO from specific industries
- 6 FGDs with 6 participants/ group
METHODOLOGY: Two step approach:
- B2B: in-depth interviews
- B2C: focus groups
TARGET DETAILS:
- B2B: SME and SOHO who are users of client and competitors’ banking services.
- B2C: Men & women, big cities, users of client and competitor banking services.
LOI:
- 60 minutes/ IDI
- 150 minutes/ Focus Group
MAIN RESULTS
In-depth understanding of how sustainability is defined by each category explored: B2B and B2C, both in general and in finance/ banking.
Provided understanding on main actions taken by companies and participants towards sustainability, as well as drivers and barriers.
Explored main needs and pain-points related to sustainability in general, as well as financial sustainability.
Shared insight into perceptions of the banking landscape and sustainability
Provided comprehensive understanding on evaluated concepts in terms of relevance, differentiation, brand fit, appeal, etc.
KEY TAKE-AWAY
Provided in-depth understanding of main needs revolving around sustainability.
Provided recommendations as to the most relevant concepts as well as improvement areas.
