FMR Global Research

Case Study

B2B PHOTOVOLTAIC PANEL CUSTOMER SATISFACTION

Understanding customer satisfaction is vital for businesses operating in competitive markets like photovoltaic panels. This case study focuses on the satisfaction levels, key drivers, product performance, service quality, and specific needs of B2B clients in the EU photovoltaic panels market. Our comprehensive research provides actionable insights to enhance service offerings and improve client satisfaction.

Objective of the Study

The primary objective of this study is to comprehensively evaluate and understand the satisfaction levels, key satisfaction drivers, product performance, service quality, and specific needs and expectations of B2B clients in the photovoltaic panels market. By doing so, we aim to provide actionable insights that will help service providers improve their offerings and better meet client needs.

Methodology

SAMPLE (per country): Quantitative phase: 300 interviews with quotas on SME, SOHO and large companies

METHODOLOGY: Quantitative Phase: Mix-mode: CATI and CAWI with decision makers in the company

GEOGRAPHICAL SCOPE: EU countries

LOI: 25 minutes

MAIN RESULTS

Analyzed the decision-making process: How do B2B customers look for and source for photovoltaic panels and how do they keep updated about new products, service providers and governmental regulations.

Provided a detailed overview of satisfaction: With current and known product portfolio and with service providers and the level of consideration for future products/ service providers.

Assessed the level of satisfaction with service providers: Waiting time, customer support, solution finding, after sales, quality of customer support and potential wish lists for new services to be implemented (either completely new or already existing in the competitor’s offers).

KEY TAKE-AWAY

Provided a clear understanding of B2B clients overall satisfaction with the services provided and identified strengths/ weaknesses to work on in order to improve their satisfaction level.

Identified new trends regarding preferred communication channels and changes in terms of overall perception and satisfaction levels among customers of the the client and competitors.

FMR Global Health is the health research arm of FMR Global Research

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