Case Study
Market understanding and opportunity sizing
In the fast-paced world of technology, understanding market trends and identifying opportunities is crucial for maintaining a competitive edge. This case study examines the market understanding and opportunity sizing efforts of a global leader in technology apps. The study provides insights into market needs, future trends, and strategic opportunities to adapt product portfolios to meet global customer demands.
Objective of the Study
The primary objective of this study is to gain a comprehensive understanding of new understanding of new trends in the technology market. The client, a global leader in technology apps, aims to use these insights to adapt its strategies and product portfolios to better meet the needs of global customers. The study focuses on identifying current market conditions, future trends, and unmet needs that can be transformed into opportunities.
Methodology
SAMPLE: 2107 total interviews, between 150-203 interviews per country
GEOGRAPHICAL SCOPE: DE, UK, PR, IT, GR, RO, CN,JP, US, CA, AUS, MX
METHODOLOGY: The study employs a quantitative approach using Computer-Assisted Web Interviews (CAWI) and Computer-Assisted Telephone Interviews (CATI). This method ensures comprehensive and reliable data collection from a diverse set of respondents.
TARGET DETAILS : B2B interviews with companies that sell the client device
LOI: 25 minutes
MAIN RESULTS
- Current Market and Future Trends: The study provided a detailed understanding of the current market and identified future trends on a global level. This information helps the client anticipate market changes and adapt strategies accordingly.
- Market Needs and Opportunities: Insights were gathered on market needs and how the client can transform any unmet needs into opportunities. This involves recording and assessing specific market demands and aligning them with the client’s capabilities.
- SWOT Analysis: A SWOT analysis of the client’s product versus competitors was performed, identifying main strengths, weaknesses, and strategic directions to address weaknesses. This analysis is crucial for understanding the competitive landscape and enhancing product offerings.
KEY TAKE-AWAY
- 360-Degree Market Overview: The client gained a comprehensive understanding of the market and main competitors, including their strengths and weaknesses.
- Future Trends and Focus Areas: The client now has a better understanding of market trends and how to focus on improving specific areas of the product and related services.
- Customer Support Improvements: Insights were gained into how the client can better support customers by improving areas such as warranty, technical assistance, dedicated sales force, and loyalty schemes. These improvements can enhance customer satisfaction and loyalty.
