Case Study
Understanding the Digital Landscape
In today’s rapidly evolving digital landscape, understanding how businesses use digital solutions and identifying their needs is crucial for providers to tailor their offerings effectively. This case study examines the usage of digital solutions by businesses and their requirements for improving their digital ecosystem. The insights helped refine digital solutions to better meet client expectations and drive successful digital transformation.
Objective of the Study
The primary objective of this study is to understand businesses’ usage of digital solutions and their needs to improve their digital ecosystem. The client commissioned this study to gain insights on ways to tailor their solutions and improve their client approach, ensuring their offerings are aligned with market demands.
Methodology
SAMPLE:
- Qual Phase – 10 in-depth online interviews / country
- Quant Phase – regional split: 400 questionnaires with various company types – ranging from small (10 employees) to large (over 250 employees).
METHODOLOGY:
- Qual Phase: In-depth interviews with business owners or managers/decision makers.
- Quant Phase: Mixed Mode questionnaires with business owners or managers/decision makers.
LOI:
- In-depth interviews: 60 minutes
- Questionnaire: 15 minutes
MAIN RESULTS
Level of Digitalization and Needs: The study identified the overall level of digitalization among companies and their general needs. This information was used to define business categories based on their digitalization stage and current digital needs and expectations.
Expectations from Digital Solutions Providers: The client learned about businesses’ expectations in terms of communication and guidance from their digital solutions provider. Understanding these expectations helps to tailor the service approach to better meet client needs.
Financial Investment in Digital Solutions: The study explored the financial dimension, showing businesses’ willingness to invest in digital solutions. This helps design pricing strategies that align with businesses’ budgets and perceived value.
KEY TAKE-AWAY
- Tailored Digital Solutions: The research guided the client in tailoring digital solutions based on businesses’ stage of digital adoption and specific needs. Moving from a standard approach to a customized one ensures that the solutions meet businesses where they are in their digital transformation journey.
- Customer Engagement Strategy: Insights from the study helped refine the customer engagement strategy, ensuring that communication and support are aligned with client expectations.
- Pricing Propositions: Understanding businesses’ financial readiness to invest in digital solutions informed the development of pricing propositions that are both attractive and competitive.
