Case Study
Dermatology
We provide expert dermatology market research services, enabling clients to optimize their skincare and treatment products for dermatological conditions. Our research covers the full spectrum of skin diseases, with insights into physician preferences, patient segments, and treatment efficacy. We specialize in uncovering growth opportunities and delivering strategies that enhance product adoption in both clinical and consumer dermatology markets.
“Day in Life” Ethnographic research to ideate around a new service offer –NSCLC
Objective of the Study
Acquire detailed understanding of physician profiles and current prescription trends, identify the key steps HCPs take when adopting a treatment/ prescription pattern in the management of immunotherapy for lung cancer. Identify and understand the unmet needs of physicians to ideate around a new service offer.
Methodology
METHODOLOGY
Qualitative: projective focus groups of extended duration to explore perceptions of sun protection and the consequences on health and beauty
GEOGRAPHICAL SCOPE: Brazil & France
SAMPLE
8 projective focus groups:
-20 dermatologists (all office-based, split according to medical and cosmetic dermatology)
-16 pharmacists/ dermo-cosmetic consultants (are very involved in training provided by laboratories)
LOI = 150 minutes
MAIN RESULTS
Provided the HCP perspective on potential risks of sun exposure by highlighting the scientific benefits of sun protection and explaining the patient standpoint and behavior.
Determined that consultants recommend above all the products they know well. They test the products and once convinced they manage to convince their clients.
Concluded that Dermatologists need regular visits from manufacturers in order to be updated with new products. They have the tendency to recommend their usual products or those most at the forefront of their minds.
Built the Ideal product for the indicated target profiles that will allow the client to improve their products taking into account: packaging, composition & ingredients, texture and format.
KEY TAKE-AWAY
Gained insights from healthcare specialists that will help revitalize and rework the packaging to provide reassurance about the safety of the products (specifically the safety of the components). Keep the consumers better informed about new products and help to present new studies to dermatologists to preserve the scientific image of the brand.
Segmentation Study: Patients’ Life Management
Objective of the Study
Identify various segments of patients suffering from X disease based on: physiological & psychological needs, impact of the illness and concerns regarding their quality of life.
Methodology
METHODOLOGY
Phase 1: Exploratory TDIs (telephone depth interviews with online assistance).
Phase 2: Face to Face IDIs (interviewers equipped with laptops).
GEOGRAPHICAL SCOPE: Brazil, Egypt, Algeria, Saudi Arabia
SAMPLE
Phase 1: 5 patients per country
Phase 2: 70 patients per country
Target details: patients with mild to moderate X disease, chronic patients, diagnosed at least 1 year prior to interview
LOI Phase 1: 30-40 minutes & LOI Phase 2: 7-10 minutes
MAIN RESULTS
Identified patient clusters with specific & differentiating aspects in each country.
Presented an in-depth representation of the impact of the disease on the patients’ lives and their behavior in relation to it.
Determined the patients’ needs in terms of: information, trusted sources, preferred channels of communication, online behavior.
Identified the main barriers that influence patients on a physiological but also a psychological level.
Explored tools / app that could to be used by dermatologists during their medical appointments to better understand the profile.
KEY TAKE-AWAY
Provided a full overview of patients’ segments (including mapping to see the overlap between segments and how the transition can be made) and recommendations for the client to help patients improve their quality of life and cope more easily with the disease, in order to to be perceived as a patient-centric company.