Case Study
Oncology
Our oncology expertise spans a wide range of therapeutic areas, offering comprehensive insights into patient journeys, treatment choices, and market potential for cancer therapies. Through qualitative and quantitative methodologies, we have worked closely with oncologists, radiologists, and other key stakeholders to explore unmet needs, assess new treatment options, and optimize communication strategies. Our case studies highlight our ability to address challenges in breast cancer, ovarian cancer, and cholangiocarcinoma, supporting the development of innovative and effective oncology solutions.
“Day in Life” Ethnographic research to ideate around a new service offer –NSCLC
Objective of the Study
Gain in-depth understanding of physician’s profiles and current prescription trends as well as identify the key steps HCPs take to adopt a treatment/ prescription pattern in the management of immunotherapy for lung cancer. Identify and understand the unmet needs of physicians to ideate around a new service offer.
Methodology
GEOGRAPHICAL SCOPE: EU5
METHODOLOGY:
- In-depth FTF interviews and ethnographic observation at the physicians’ place of work (“day in life”)
TARGET DETAILS:
- 24 Oncologists treating lung cancer
20 Pneumologists prescribing 1st and 2nd line immunotherapies for lung cancer
LOI:
- 20 minutes
MAIN RESULTS
Based on key aspects such as practice setting, segmented physicians into 3 profiles based key aspects like type of center where they practice, level of solicitation by the pharma industry, daily activities and workload, relationship with colleagues, sources of information etc.
Investigated met and unmet needs in terms of treatments currently available on the market in this therapeutic area including drivers and barriers (logistic, rational and emotional).
Determined physician’s perceptions on existing treatment offers and the preferred communication pathways that should be used to reach them.
KEY TAKE-AWAY
Provided a clear overview of the role of immunotherapy in the treatment algorithm for lung cancer.
Defined and identified levers to be used to achieve a higher immunotherapy adoption rate by impacting customer experience
Recall Test – Pain management in Oncology (Fentanyl)
Objective of the Study
Evaluate the effectiveness of a communication campaign for Product X indicated for pain management in oncology.
Methodology
GEOGRAPHICAL SCOPE: France
METHODOLOGY:
Quantitative research with CATI questionnaires.
TARGET DETAILS:
16 Radiotherapists, 26 Oncologists and 28 Pain management specialists.
LOI:
10-20 minutes
MAIN RESULTS
Identified preference and prescription criteria toward product X and its competitors.
Evaluated recall level (spontaneous and prompted)
Measured the impact of communication messages on product X prescriptions.
Quantified the level of satisfaction with regard to product X sales reps visit.
KEY TAKE-AWAY
Identified the differences between targets in terms of perception and prescription of product X.
Highlighted gaps between client’s expectations and physicians’ perceptions and behaviors.
Provided actionable recommendations to implement in order to ensure a successful communication campaign among targeted physicians.