Primary Market Research - FMR Global Research

From the Ground Up: Why Primary Market Research Is the Foundation of Success

by Manjunath S Gangavati | Jan 27, 2025 | Primary Market Research

From the Ground Up: Why Primary Market Research Is the Foundation of Success In a business landscape defined by fierce competition and constant change, understanding your market is crucial. Primary market research forms the bedrock of informed decision-making, guiding...

Generative AI in Market Research: Limitations and Solutions

by Manjunath S Gangavati | Dec 9, 2024 | Primary Market Research

Generative AI (GenAI) is revolutionizing market research by introducing efficiencies in data collection, analysis, and interpretation. However, like any powerful tool, it has its limitations that researchers must navigate carefully to derive meaningful and ethical...

The Role of Primary Market Research in Driving B2B Growth

by Manjunath S Gangavati | Dec 2, 2024 | Primary Market Research

The Role of Primary Market Research in Driving B2B Growth Introduction In the ever-evolving world of business-to-business (B2B) markets, staying ahead requires more than intuition—it demands data-driven insights. Primary market research, which involves directly...